The mob is an outcome of fear. It feeds on fear and emanates fear. That is the basic anatomy of mob. It resembles a people rising, which is nothing but a pathetic attempt to cover an evil, selfish and feral rising. What differentiates the two is a distinguishing cause and a well-defined decency. People uprising is a chorus of empathising voices rising in a perfect harmony, while the mob is a cacophony of voices trying to outshout every dissenting voice. The line between an overwhelmingly beautiful note of music and the shrill noise is insanity if often very thin. The possibility and dread of falling to either side is always available to each mass of men (and women) coming together.
The mob becomes an end to itself and threatens to muzzle those who do not agree. It no longer seeks to convince or convert. It demands slavish surrender of every voice of reason. It tries to crush you into supplicant subjugation.
Unfortunately social media offers another platform of anonymity to people who are infatuated by the power of number. Those who inherently lack both courage and conviction to kill or die for a cause, set themselves on pulpit, urging others to kill. They let spite spill over the media and pounce for blood on anyone who bothers to respond. They are necessary for the mob. The mob on one side needs another equally belligerent mob on the other side. They need to invent it even if the real opposition were non-existent. They progress through their Quixotic movement. It would wilt and die if it doesn't continue to look at the people at other side of the fence as a uniform mass, with homogenous thoughts. Any independent thought confuses it and threatens its bearing. Therefore, it tries to threaten every independent voice of reason to join a mob that it could then hate and fight against.
An individual's only choice is to stand alone with his own voice. This would keep them confounded. That is only safety that the individual has. Also it is so much fun.